Globalization and E-Commerce in India: Issues and Challenges
La globalización y el comercio electrónico en la India: problemas y retos
Pooja Malhotra. Karnal (India)
Artículo completo (inglés)
Artículo completo / Full paper
Globalization and E-Commerce in India: Issues and Challenges
La globalización y el comercio electrónico en la India: problemas y retos
Pooja Malhotra. Karnal (India)
Resumen / Abstract
The role of Information Technology (IT) is indispensable in making the Indian economy globalised. Globalization has turned the whole world into a single market. Marketers have optimally utilized IT particularly internet and mobile applications to make their business global. The present paper is a descriptive paper analyzing the emerging trends and issues in IT particularly ecommerce sector in India in the wake of globalised economy. It tries to explore the challenges in the growth and development of this emerging sector and also suggest the ways to manage these challenges.
Palabras Clave / Keywords
Globalisation, E-Commerce, Information Technology, Internet Users, India.
Referencias / References
Bijlani and Singh (2015). Ecommerce in India accelerating growth. (pwc.in publication)
Shah, A.; Jain, N.; Bajpai, S. (2015). India@digital. Bharat Creating a $200 billion internet economy. BCG Group publication, AIMAI.
Totonchi J.; Manshady, K. (2012). Relationship between Globalization and E-Commerce. International Journal of e-Education, e-Business, e-Management and e-Learning, 2(1).
Freund, C. L.; Weinhold, D. (2004). An Empirical Investigation of the Internet international Trade: The Case of Bolivia. Instituto de Investigaciones Socio-Económicas (IISEC), Universidad Católica Boliviana, Bolivia.
Pohjola, M. (2002). The New Economy: Facts, Impacts and Policies. Information Economics and Policy, (14), 133-144.
Raksha, J. (2014). Billion Dollar Investments Mark The Bombarding Growth Of eCommerce In India. (www.dazeinfo.com)
ITU, AIMAI (2015). India Stats and eMarketer.
Cómo citar / How to cite
Malhotra, P. (2016). Globalization and E-Commerce in India: Issues and Challenges. International Journal of Information Systems and Software Engineering for Big Companies (IJISEBC), 3(1), 44-52. (www.ijisebc.com)
