Realidad aumentada en destinos turísticos rurales: oportunidades y barreras

Nuria López-Mielgo, Enrique Loredo, Juan Sevilla Álvarez

Resumen


La Realidad Aumentada (RA) está llamada a jugar un papel creciente en todo tipo de experiencias turísticas, ya que cada vez están más asociadas al uso de dispositivos móviles. Por el momento, la mayoría de los proyectos de implantación de RA se han centrado en equipamientos culturales y entornos urbanos. Paradójicamente, la RA ha tenido escaso despliegue en el segmento del turismo rural, a pesar de que sus recursos suelen precisar de interpretación en visitas autónomas. Mediante un estudio cualitativo basado en entrevistas semi-estructuradas a un conjunto de expertos, se identifican y analizan los factores que están constriñendo el desarrollo de la RA en los destinos turísticos rurales. Las barreras se agrupan en tres bloques: tecnología, masa crítica de demanda y capacidades de las organizaciones del destino. Finalmente se apuntan unas líneas de actuación para la política turística y la gestión empresarial.

Texto completo:

PDF

Referencias


Aluri, A. (2017). Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon Go. Journal of Hospitality and Tourism Technology, 8(1), 55-72.

Buhalis, D.; O'Connor, P. (2005). Information communication technology revolutionizing tourism. Tourism Recreation Research, 30(3), 7-16.

Chen, W. (2014). Historical Oslo on a handheld device–a mobile augmented reality application. Procedia Computer Science, 35, 979-985.

Chung, N.; Han, H.; Joun, Y. (2015). Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site. Computers in Human Behavior, 50, 588-599.

Cranmer, E. E.; tom Dieck, M. C.; Jung, T. (2019). How can tourist attractions profit from Augmented Reality?. In M. C. tom Dieck & T. Jung (eds.), Augmented Reality and Virtual Reality (pp. 21-32). Springer, Cham.

Cranmer, E.; Jung, T. (2014). Augmented reality (AR): Business models in urban cultural heritage tourist destinations. In APacCHRIE Conference (pp. 21-24). Malaysia.

Cranmer, E.; Jung, T.; tom Dieck, M. C. (2017). The value of Augmented Reality from a business model perspective. e-Review of Tourism Research, 8.

Cranmer, E.; Jung, T.; tom Dieck, M. C.; Miller, A. (2016). Understanding the acceptance of augmented reality at an organisational level: the case of Geevor Tin Mine Museum. In A. Inversini & R. Schegg (eds.), Information and Communication Technologies in Tourism 2016 (pp. 637-650). Springer, Cham.

del Valle Tuero, E. A. (2015). El turismo rural en España: análisis de la evolución del modelo de desarrollo y perspectivas futuras. Doctoral dissertation, Organización de empresas e marketing. Universidad de Vigo.

Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637-651.

Guzman-Parra, V. F.; Quintana-García, C.; Benavides-Velasco, C. A.; Vila-Oblitas, J. R. (2015). Trends and seasonal variation of tourist demand in Spain: The role of rural tourism. Tourism Management Perspectives, 16, 123-128.

Han, D. I.; Jung, T.; Gibson, A. (2014). Dublin AR: implementing augmented reality in tourism. In Z. Xiang & I. Tussyadiah (eds.), Information and communication technologies in tourism 2014. (pp. 511-523). Springer, Cham.

Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism Management, 31(1), 1-12.

Hjalager, A. M.; Kwiatkowski, G.; Østervig Larsen, M. (2018). Innovation gaps in Scandinavian rural tourism. Scandinavian Journal of Hospitality and Tourism, 18(1), 1-17.

Jung, T.; Chung, N.; Leue, M. C. (2015). The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park. Tourism Management, 49, 75-86.

Jurado Almonte, J. M.; Pazos García, F. J. (2016). Población y turismo rural en territorios de baja densidad demográfica en España. Boletín de la Asociación de Geógrafos Españoles, 71, 247-272.

Kounavis, C. D.; Kasimati, A. E.; Zamani, E. D. (2012). Enhancing the tourism experience through mobile augmented reality: Challenges and prospects. International Journal of Engineering Business Management, 4, 10.

Kourouthanassis, P.; Boletsis, C.; Bardaki, C.; Chasanidou, D. (2015). Tourists responses to mobile augmented reality travel guides: The role of emotions on adoption behavior. Pervasive and Mobile Computing, 18, 71-87.

Lane, B. (1994). What is rural tourism?. Journal of Sustainable Tourism, 2(1-2), 7-21.

Lane, B.; Kastenholz, E. (2015). Rural tourism: The evolution of practice and research approaches–towards a new generation concept?. Journal of Sustainable Tourism, 23(8-9), 1133-1156.

Milgram, P.; Kishino, F. (1994). A taxonomy of mixed reality visual displays. IEICE TRANSACTIONS on Information and Systems, 77(12), 1321-1329.

Moorhouse, N.; Jung, T.; tom Dieck, M. C. (2019). Tourism marketers perspectives on enriching visitors city experience with Augmented Reality: An exploratory study. In M. C. tom Dieck & T. Jung (eds.), Augmented Reality and Virtual Reality (pp. 129-144). Springer, Cham.

Özdemir, E.; Kılıç, S. (2018). Augmented Reality: applications and implications for tourism. In J. M. F. Rodrigues, C. M. Q. Ramos, P. J. S. Cardoso & C. Henriques (eds.), Handbook of research on technological developments for cultural heritage and eTourism applications (pp. 54-71). IGI Global.

Parasuraman, A.; Zeithaml, V. A.; Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perc. Journal of Retailing, 64(1), 12-40.

Pucihar, K. Č.; Kljun, M. (2018). ART for art: augmented reality taxonomy for art and cultural heritage. In V. Geroimenko (ed.), Augmented Reality art (pp. 73-94). Springer, Cham.

SEGITTUR (2016). Memoria 2016. Sociedad Mercantil Estatal para la Gestión de la Innovación y las Tecnologías Turísticas, Madrid.

tom Dieck, D.; tom Dieck, M. C.; Jung, T.; Moorhouse, N. (2018). Tourists’ virtual reality adoption: an exploratory study from Lake District National Park. Leisure Studies, 37(4), 371-383.

tom Dieck, M. C. T.; Jung, T. H. (2017). Value of augmented reality at cultural heritage sites: A stakeholder approach. Journal of Destination Marketing & Management, 6(2), 110-117.

tom Dieck, M. C. T.; Jung, T. (2018). A theoretical model of mobile augmented reality acceptance in urban heritage tourism. Current Issues in Tourism, 21(2), 154-174.

Trunfio, M.; Campana, S. (2019). A visitors’ experience model for mixed reality in the museum. Current Issues in Tourism. doi: 10.1080/13683500.2019.1586847.

Tsai, S. P. (2019). Augmented reality enhancing place satisfaction for heritage tourism marketing. Current Issues in Tourism. doi: 10.1080/13683500.2019.1598950.

Tscheu, F.; Buhalis, D. (2016). Augmented reality at cultural heritage sites. In A. Inversini, R. Schegg (eds.), Information and Communication Technologies in Tourism 2016 (pp. 607-619). Springer, Cham.

Valdés, L.; del Valle, E. (2011). Situación y perspectivas del turismo rural en España. Estrategias de actuación. Papeles de Economía Española, 128, 201-220.

van Kleef, N.; Noltes, J.; van der Spoel, S. (2010). Success factors for augmented reality business models. Study tour Pixel, 1-36.

van Krevelen, D. W. F.; Poelman, R. (2010). A survey of augmented reality technologies, applications and limitations. International Journal of Virtual Reality, 9(2), 1.

Vázquez Varela, C.; Martín Gil, F. (2011). Problemas de sostenibilidad del turismo rural en España. Anales de Geografía de la Universidad Complutense, 31(1), 171-194.

Wang, X.; Li, X. R.; Zhen, F.; Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320.

Yovcheva, Z.; Buhalis, D.; Gatzidis, C. (2012). Smartphone augmented reality applications for tourism. E-review of tourism research (ERTR), 10(2), 63-66.

Yovcheva, Z.; Buhalis, D.; Gatzidis, C. (2013). Engineering augmented tourism experiences. In L. Cantoni & Z. Xiang (eds.), Information and communication technologies in tourism 2013 (pp. 24-35). Springer, Berlin, Heidelberg.

Yung, R.; Khoo-Lattimore, C. (2017). New realities: a systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism. doi: 10.1080/13683500.2017.1417359.


Enlaces refback

  • No hay ningún enlace refback.


International Journal of Information Systems and Tourism (IJIST)

ISSN: 2530-3260

www.ijist-tourism.com

ijist-tourism@uajournals.com