Content aspects valued by users of travel blogs. Insights from brazilian travelers

Josmar Andrade, Marcelo Fukuyama Sobata


Using a sample of 384 Brazilian respondents, the results of this quantitative exploratory study indicate that travel blogs are considered the second most important source of information in travel planning (after referrals from family and friends). Among 8 aspects evaluated, respondents attributed more importance to contents related to "itineraries and attractions" and "transportation and locomotion". These 8 aspects were reduced, with the use of the factor analysis technique, to 3 factors: the first, "General Information", was more valued by women, people with less education, less income range and lower frequency to travel. The second factor, "Stay", was more valued by people with higher income and who travel less alone. Finally, there were no differences between the groups analyzed in the third factor identified, "Itineraries".

Texto completo:

PDF (English)


ABBV (2012). Pesquisa da ABBV revela: Blogs de Viagem são o Meio de Comunicação de Maior Credibilidade entre os Viajantes Independentes, 2012. (

Akehurst, G. (2009). User Generated Content: the Use of Blogs for Tourism Organisations and Tourism Consumers. Service Business, (3), 51-61. doi:10.1007/s11628-008-0054-2.

Baniyai, M.; Glover, T. D. (2012). Evaluating Research Methods in Travel Blogs. Journal of Travel Research, 51(3), 267-277. doi:10.1177/0047287511410323

Belch, G. E.; Belch, M. A. (2007). Advertising and Promotion. An Integrated Marketing Communications Perspective. New York, USA: Mc-Graw Irwin.

Camargo, L.; Solbiati, P. P.; Péccora, F. C.; Pinheiro, N. O. (2016). Blogs de Viagem ea Decisão Final do Turista. Revista Rosa dos Ventos – Turismo e Hospitalidade, 8(2), 205-221. doi:10.18226/21789061.v8i2p205.

Chen, Y.-C.; Shang, R.-A-; Li, M.-J. (2014). The Effects of Perceived Relevance of Travel Blogs’Content on the Behavioral Intention to Visit a Tourist Destination. Computers in Human Behavior, (30), 787-799. doi:10.1016/j.chb.2013.05.019.

Churchill, G. A. J.; Peter, J. P. (2012). Marketing: criando valor para os clientes. São Paulo: Saraiva.

Grupo de Mídia (2018). Mídia Dados Brasil 2018. (

Handcock, M. S.; Gile, K. J. (2011). On the Concept of Snowball Sampling. Sociological Methodology, 4(1), 367.

Huang, C.-Y.; Chou, C.-J.; Lin, P-C. (2009). Involvement theory in constructing bloggers’ intention to purchase travel products. Tourism Management, 31, 513-526. doi:10.1016/j.tourman.2009.06.003.

Infante-Moro, A.; Infante-Moro, J. C.; Martínez-López, F. J.; García-Ordaz, M. (2016). The Importance of Internet and Online Social Networks in the Spanish Hotel Sector. Applied Computer Science, 12(1), 75-86.

Li, D. (2005). Why do you blog: a uses-and-gratifications inquiry into bloggers’ motivations. Doctoral thesis. Marquete University. (

Litvin, S. W.; Goldsmith, R. E.; Pan, B. (2008). Electronic Word-of-Mouth in Hospitality and Tourism Management. Tourism Management, (29), 458-469. doi:10.1016/j.tourman.2007.05.011.

Malhotra, N. (2006). Pesquisa de Marketing: uma orientação aplicada. Porto Alegre: Bookman.

O’Reilly, T. (2005). What is Web 2.0. (

Olsen, S. O. (2007). Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing, 24(4), 315-341. doi:10.1002/mar.20163.

Pan, B.; MacLaurin, T.; Crotts, J. C. (2007). Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research, 46, 35-45. doi:10.1177/0047287507302378.

Puhringer, S.; Taylor, A. (2006). A Practitioner’s Report on Blogs as a Potential Source of Destination Marketing Intelligence. Journal of Vacation Marketing, 14(2), 177-187. doi:10.1177/1356766707087524.

RBBV – Rede Brasileira de Blogs de Viagem (2019). Corporate websibe. (

Schamellegger, D.; Carson, D. (2008). Blogs in Tourism: Changing Approaches to Information Exchange. Journal of Vacation Marketing, 14(2), 99-110. doi:10.1177/1356766707087519.

Softwarefindr (2019). How Many Blogs are There in 2018?. (

Solomon, M. R. (2016). O comportamento do consumidor: comprando, possuindo e sendo. Porto Alegre: Bookman.

Walter, O. M. F. C. (2013). Análise de ferramentas gratuitas para condução de survey online. Produto & Produção, 14(2), 44-58. doi:10.22456/1983-8026.22172.

Woodruff, R. B. (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, 25(2), 139-153.

Wordpress (2019). How many people are reading bogs?. (

Zago, G. da S. (2010). Dos blogs aos microblogs: aspectos históricos, formatos e características. Interin, 9(1), 1-12.

Enlaces refback

  • No hay ningún enlace refback.

International Journal of Information Systems and Tourism (IJIST)

ISSN: 2530-3260